Yesterday, Lacoste formalized its new partnership with Grigor Dimitrov on the occasion of his first round at Roland-Garros.
In the battle of tennis equipment manufacturers, the crocodile brand signs its 8th TOP 100 ATP player for the textile part.
A former Nike athlete, the Bulgarian is now a Lacoste ambassador who celebrates his 90th birthday in 2023. A follower of the headband, “Baby Fed” now sports the crocodile on his forehead replacing the comma.
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Note that at his feet, Grigor Dimitrov continues to wear Nike and does not seem to have opted for the Lacoste tennis shoes worn by Daniil Medvedev in particular.
