Zé Delivery, the largest beverage delivery app in the country, is the new sponsor of Fluminense. The company will stamp its brand on the upper part of the back of professional soccer jerseys. The contract runs until the end of 2024, and the partnership debuts in the tricolor uniform in the match against River Plate-ARG, this Wednesday (07/06), by Conmebol Libertadores.
The president of Fluminense, Mário Bittencourt, celebrated the new sponsorship.
“We are very happy with this new sponsorship. Having Zé Delivery on our shirt is a great honor and expands a partnership that will further strengthen our Socio Futebol program”, said the president.
Even before sealing the sponsorship contract, Fluminense and Zé Delivery already offered a special benefit to Tricolor members. All fans registered in the Sócio Futebol program are entitled to 50% of the monthly fee in cashback in the form of coupons of up to R$10 to use in in-app purchases every month.
“Football is in our DNA and is one of the main consumption occasions for Zé Delivery. Since last year, we have carried out frequent activations in the main competitions in the country, that is, we are increasingly involved with this national passion, and today we have the Zé Delivery football platform. Therefore, announcing sponsorship of Fluminense, in addition to a celebration, is also another step by Zé in supporting the appreciation of Brazilian football and an evolution of our platform”, said Luiza Moura, media director of Zé Delivery.
About Zé Delivery
Considered the largest beverage delivery app in the country and present in more than 400 cities across Brazil, Zé Delivery has football as one of its main consumption occasions.
For some years now, the app has played an important role in Ambev’s platform strategy, but it was during the World Cup that the brand stood out with activations and sponsorship actions for Brazilian clubs, in addition to the Brazilian national team itself. During Brazil’s World Cup games, Zé Delivery gained 340,000 new users, and recorded its highest number of orders per hour, a record in the app’s history, reaching a peak of 55,000 orders in Brazil’s debut game.
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2023-06-07 22:24:00
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