The Moonton x Dentsu Indonesia collaboration is here at MPL ID S12.
The presence of MPL ID S12 is in the spotlight of many parties, all fans of the competitive MLBB scene in Indonesia. The highest caste competition in Mobile Legends: Bang Bang is back to bring the competition of the best teams in Indonesia.
Apart from fans, all parties enthusiastically welcome the return of MPL ID S12 in the near future. Starting from Moonton Indonesia, team owners, media partners and representing all MPL ID S12 sponsors.
In addition to the presence of various new things for MPL ID S12, Moonton inaugurated a new collaboration/partnership relationship with Dentsu Indonesia, the largest integrated marketing services company in the world.
Kredit: ONE Esports
Dentsu is a gaming and esports marketing pioneer in partnership with PT Monster Entertainment Indonesia from Moonton Shanghai Technology, a software company and developer of the game Mobile Legends: Bang Bang and the Indonesian Mobile Legends Professional League (MPL) esports tournament.
The signing of a memorandum of understanding (MoU) for cooperation in order to support and grow the esports ecosystem in Indonesia was held on Wednesday (21/6) at Cinepolis Cinema Senayan Park, Central Jakarta.
The purpose of signing the MoU is to establish efforts or steps to make esports more attractive to brands and advertisers, both from the industry concerned and industries outside of esports.
Moonton’s collaboration with Dentsu Indonesia for MPL ID S12 is a new history in the esports industry
Credit: MPL Indonesia
Welcoming the collaboration between Moonton and Dentsu Indonesia in MPL ID S12, Martinus Manurung as Head of Business Development for Moonton Esports Indonesia stated that the new partnership between Moonton and Dentsu is a new history in the esports industry in Indonesia, bringing fresh air to MPL Indonesia.
“This is a new history for the esports industry in Indonesia with the establishment of an official collaboration between one of the largest marketing agency companies in the world and the number one game development company in Indonesia,” said Martinus.
“In the future, we will jointly research and look further at what opportunities Dentsu Indonesia can do and how Moonton supports this to popularize esports and have a positive impact on the esports industry and community in Indonesia.”
The signing of the MoU between Moonton and Dentsu also provides fresh air for MPL Indonesia, apart from being Dentsu Indonesia’s esports partner, Indonesia’s number one Mobile Legends: Bang Bang league is also an advertising solution for the media industry in general through the Dentsu Indonesia channel.
Representing Dentsu Indonesia, Laode Hartanto as Chief Growth Officer expressed great hopes from the partnership with Moonton in MPL ID S12.
Credit: MPL Indonesia
“Dentsu Indonesia warmly welcomes the collaboration between us and Moonton Indonesia to grow the esports ecosystem in the country. As an integrated marketing services network in the world, we hope that this will not only be limited to business cooperation, but also the ambition to advance the industry so that together we can move forward stronger and faster with greater growth in the future,” he said.
Finally, as CEO of Media Dentsu Indonesia, Aloysia Dian added that the collaboration between Moonton and Dentsu Indonesia was the start of innovation for the future development of the esports ecosystem in Indonesia.
“We see an opportunity for brands to take advantage of the rapidly growing gaming and esports ecosystem in Indonesia, especially in marketing their products or services in a unique and relevant way to Gen Z and millennial audiences,” he concluded.
Credit: Dentsu ID
“With the expertise of our team at Dentsu Indonesia with support from Moonton, we are ready to move forward innovating in the field of esports to provide the best marketing solutions for our clients, and of course support the development of the esports ecosystem in Indonesia.”
Follow the official account ONE Esports on Facebook, Instagram and TikTok for the latest esports news, results, transfer gossip and other daily updates.
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