Genius Sports will continue to be the NFL’s exclusive distributor of official real-time play-by-play stats, proprietary Next Gen Stats (NGS) data and official NFL sports betting data feed to media companies and sports betting operators throughout the world.
The expansion of this partnership follows the successful launch and integration of official NFL data across the sports betting, media and broadcast ecosystem, redefining how fans engage with the NFL.
Today, Genius Sports supplies over 98% of the legal US sports betting market with official NFL data, driving innovations such as player props, microbets, match betting and data-driven personalized advertising content. Additionally, the NFL’s official NGS data feed has become even more embedded in NFL broadcasts through Second Spectrum’s real-time augmented reality engine, unlocking innovative new ways for fans to enjoy the game with broadcasters and broadcast services. streaming in the US and internationally.
This extended partnership also includes the exclusive right to distribute NFL Watch & Bet’s low latency live game video feeds for sports betting internationally. Beginning with the 2023-24 season, Genius Sports and the NFL have entered into a multi-year agreement to distribute Watch & Bet in the US and Canada. Genius Sports will leverage its machine learning and live streaming technologies to deliver enhanced viewing experiences for NFL fans through Watch & Bet and the development of its enhanced live video betting products.
Genius Sports also provides the NFL, as well as many of its member clubs, with a suite of interactive fan engagement tools, helping to grow the NFL’s global audience and enhance its understanding of the modern football fan.
“Since our partnership began in 2021, Genius Sports has been an integral part of bringing our official data feeds to market and working with sportsbooks to develop new ways for fans to engage with the NFL,” said Brent Lawton, Vice President of Business Development and Strategic Investments for the NFL. “We are excited to extend our relationship with Genius and look forward to working with them to develop the next generation of NFL fans.”
“We are excited to extend our partnership with the NFL for five more seasons starting today, through Super Bowl LXII,” said Mark Locke, CEO da Genius Sports. “In just two years, the NFL and Genius Sports have set a new standard for data-driven fan engagement, and we look forward to delivering immersive experiences for fans, broadcasters, teams, sportsbooks, brands and more. Additionally, Genius Sports will continue to help protect the integrity of all NFL games, which is extremely important to the NFL, by continuing to provide our 24/7 betting monitoring services.”
Source: GMB
2023-07-06 13:00:13
#NFL #extends #partnership #Genius #Sports
