Helios, a leading brand in the food industry, presents the outstanding athlete Carolina Marín as a brand image for its range of PURAFRUTA products. With this collaboration, Helios seeks to convey the “Taste of Origin” offered by the PURAFRUTA range.
Carolina Marín has been and continues to be an example to follow for many people and especially for young athletes, not only in Spain but worldwide.
Her personal story is an example of improvement and perseverance, beginning her adventure in a small corner of Huelva and reaching the greatest achievements in badminton, becoming an Olympic and world champion.
One of the athlete’s best-known mottos is “I can because I think I can”, Carolina Marín reflects the philosophy of effort, hard work and the pride of her roots. This motto that the athlete conveys encourages us to believe and trust in the good that we have within her, an idea and values that are fully shared by the Helios brand.
PURAFRUTA is an innovative range of fruit spreads which was created in order to satisfy the growing demand for healthier foods, without sacrificing flavor and quality. It is the only product on the market that contains 250 grams of fruit in 250 grams of product, which allows them to say that it is a “100% fruit origin” product.
It is made only with fruit from specially selected origins, as they are the best orchards in our country, as is the case with strawberries from Huelva.
With the choice of Carolina Marín as brand ambassador for PURAFRUTA, Helios seeks to highlight the “Taste of Origin” and highlights the importance of valuing our roots.
For Helios, origin represents the land and its history, and they conceive it as the best guarantee of naturalness, sustainability and, above all, flavor, that the land can offer. It is for this reason that the range of PURAFRUTA products from Helios offers products made only with fruit from specially selected origins.
“I am excited to join Helios and be part of this campaign that highlights the flavor and essence of our roots. I believe that valuing and keeping in mind our origin, as well as believing in ourselves, are fundamental values to achieve our goals, both in sport and in everyday life,” said Carolina Marín.
For their part, from Helios, they were delighted with the incorporation of Carolina Marín as the image of PURAFRUTA, stating: “Carolina fully represents the values that we want to transmit through our brand, we are sure that her example of improvement will inspire many people to value and be proud of their origins”.
2023-08-08 12:57:48
#Carolina #Marín #brand #image #range #PURAFRUTA #products #Helios
