On August 22, the opening of the Basketball World Cup is imminent, and the Chinese Basketball Association announced the 12-man roster of the Chinese men’s basketball team.
Zhao Jiwei (Shenyang Sansheng, Liaoning) Zhao Rui (Xinjiang Guanghui) Hu Mingxuan (Guangdong Hongyuan)
Cui Yongxi (Guangzhou Longshi) Zhang Zhenlin (Shenyang Shenyang, Liaoning) Zhu Junlong (Guangsha, Zhejiang) Li Kaier (Minnesota Timberwolves) Zhou Peng (Shenzhen New Century) Fu Hao (Shenyang Shenyang, Liaoning)
Team Leader: Yao Ming (Chinese Basketball Association) Deputy Team Leader: Guo Zhenming (Chinese Basketball Association)
Assistant coaches: Gran Bedev (Chinese Basketball Association), Guo Shiqiang (Guangzhou Long-Lions), Liu Wei (Shanghai Jiushi)
It is reported that on August 23, the Chinese men’s basketball team set off for Manila, Philippines to participate in the 2023 FIBA Basketball World Cup.
The three games of the Chinese men’s basketball team are: against Serbia at 20:00 on August 26, against South Sudan at 16:00 on August 28, and against Puerto Rico at 20:00 on August 30. I look forward to the Chinese men’s basketball team achieving good results.
On the morning of August 22, the “Standing Together to Win the Future” Beijing Shougang Basketball Club X BAIC Group naming cooperation conference was held at the Shougang Sports Building. Witnessed by hundreds of guests, fans and media friends, the two parties reached an agreement In the three-year strategic cooperation agreement, BAIC Group officially became the title sponsor of Beijing Shougang Basketball Club BAIC Men’s Basketball Team. In the future, the two parties will work together to create a better future and jointly promote the development of basketball and sports in Beijing!
Under the leadership of captain Zhai Xiaochuan, all members of the Beijing men’s basketball team made their debut, and took over the car model from Jiang Deyi, Secretary of the Party Committee and Chairman of BAIC Group. Zhai Xiaochuan said that in the new season, he will go all out to inherit and carry forward the unchanging fighting spirit and tenacity of Beijing basketball.
At the same time, work on home culture and fan operations for the new season will also be launched. According to the person in charge of the Beijing Shougang Basketball Club, the Beijing men’s basketball team will wear the jersey of Beijing BAIC in the CBA arena in the new season and fight to the end! The club will continue to attach importance to the construction of fan culture, hoping to meet the needs of fans in multiple dimensions through a series of online and offline fan activities, improve the quality of fan service, and increase the stickiness of interaction with fans. More details will be announced at the orientation meeting in September.
Marketing Cooperation
4.644 billion yuan!Market development of Hangzhou Asian Games hits a new high
According to the news on August 22, according to the “China Sports Daily”, as of now, the total income of the Hangzhou Asian (Paralympic) Games market development agreement has reached 4.644 billion yuan.
The Hangzhou Asian Games has a total of 118 categories and 176 sponsors, and the Hangzhou Asian Para Games has a total of 102 categories and 154 sponsors.
Ma Long becomes the brand ambassador of Biotherm
On August 22, Biotherm, a skin care brand under the L’Oreal Group, signed Ma Long as the brand ambassador.
Biotherm wrote on social media: “He is the world champion and the first table tennis grand slam. His toughness and strength help him continue to break through the ceiling. Welcome Biotherm brand ambassador Ma Long, and join hands with Biotherm Blue Diamond Light Line Essence, to move forward and climb down A peak of strength!”
Wang Chuqin was appointed as the spokesperson of Panasonic Air Conditioning Element Vitality
On August 21, the 2023 Panasonic Yuyang Air Conditioning New Product Launch Conference was held, and Wang Chuqin served as the spokesperson for the vitality of Panasonic Air Conditioning.
Panasonic wrote on Weibo: “He is a warrior in the table tennis field, a chasing boy in life, and a cutting-edge benchmark of Generation Z! Breathe with the quality of Wang Chuqin, the spokesperson of Panasonic Air Conditioning Element Vitality. Experience the beauty of fresh oxygen, Enjoy Panasonic Yuyang Air Conditioning# to the fullest and start a new healthy life with Yuanli!”
Industry dynamics
Anta released its interim results for 2023: the revenue in the first half of the year reached 29.65 billion yuan, a year-on-year increase of 14.2%
According to news on August 22, Anta Sports Goods Co., Ltd. {stock code: 2020.HK (Hong Kong dollar counter) and 82020.HK (RMB counter), and its subsidiaries collectively referred to as “Anta Group” or the “Group”} released its interim results today: In the first half of 2023, the Group’s revenue reached RMB 29.65 billion, a year-on-year increase of 14.2%. On a high base, it doubled compared with the same period in 2019. From the first half of 2019 to the same period in 2023, the compound annual growth rate remained at double digits . The Group seized the opportunity of the recovery of the sports market, and the three growth curves of professional sports, fashion sports and outdoor sports formed a joint force to create a unique business model of “multi-brand management + retail operation”. The strategic advantages and brand layout drive the company to achieve high-quality products. increase.
Anta Group said: “In the first half of this year, the group further promoted ‘single focus, multi-brand, globalization’, exerted its strategic advantages, adhered to long-termism, showed stronger resilience in the ever-changing market environment, and continued to expand Investment in the future. In the second half of the year, as the country promulgates the “Opinions on Promoting the Development and Growth of the Private Economy” and introduces a number of policies that are beneficial to the development of the sports industry, we are full of confidence in the prospects of the sports goods market. The group will stick to the real economy without wavering , deepen the multi-brand synergy model, improve the level of corporate governance, and lead future growth through technological innovation and refined operations.”
The Chinese gymnastics team announced the Hangzhou Asian Games lineup, Zhang Boheng and Xiao Ruoteng will play
On August 21, the “Notice of the Gymnastics Center of the General Administration of Sports on the Publicity of the List of Gymnastics for the 2023 Hangzhou Asian Games and Antwerp World Championships” was issued. The specific list is as follows:
Men’s Gymnastics
World Championships: Sun Wei, Shi Cong, You Hao, Liu Yang, Su Weide, Yang Jiaxing
Asian Games: Zhang Boheng, Zou Jingyuan, Xiao Ruoteng, Lin Chaopan, Lan Xingyu
Alternatives (Asian Games, World Championships): Yin Dexing, Huang Mingqi, Chen Yilu, Chen Zhilong, Yang Yanzhi
women’s gymnastics
World Championships: Ou Yushan, Zhang Qingying, Qiu Qiyuan, Zhou Yaqin, Huang Zhuofan, Wu Ran
Asian Games: Zhang Xinyi, Zuo Tong, Zhang Jin, Yu Linmin, Tang Qianjing
Alternatives (Asian Games, World Championships): Luo Huan, Du Siyu, Jia Ruoyi, Hu Jiafei
Qixi Festival-themed events are popular, Keep medals break the circle again
Qixi Festival, also known as Qiqiao Festival and Girl’s Day, is a traditional Chinese folk festival. A comprehensive festival as the main body.
In the fast-paced contemporary world, people often pin their romantic visions on beautiful festivals. As a platform that accompanies 300 million users to enjoy the fun of life in sports, Keep also integrates good wishes to users into the festive atmosphere.
A few days ago, Keep launched the Qixi Festival seasonal theme event “Dragon Pose and Phoenix | 2023 Seasonal Festival Run” and the lover series “Arresting Heart | Judy & Nick Super Co-production Online Run”, combining the smoothness of sports and the romance of Qixi Festival Clever combination.
The physical medals of the “Dragon Pose and Phoenix Gathering” competition use the traditional Chinese totem “dragon and phoenix” as design elements, implying “dragon and phoenix bring prosperity”. The “Phoenix” medal is taken from the “Book of Songs” in which “the phoenix is flying, and its feathers are flying, and it also gathers and stops”, sending users the blessing of happy love. The “Dragon” medal features “Heavenly Dragon Comes, Auspicious Clouds Come”, wishing users good luck with an auspicious image. In addition to the design elements, the mileage registered by users is also full of Keep’s ingenuity – the exclusive mileage of Qixi Festival is 7.7km, which is not only an expression of love, but also a strong body.
While promoting traditional festivals, Keep also tries to “combine Chinese and Western cultures” through sports. In the Qixi exclusive event, there is also a couple IP that is familiar to the public – the protagonists Judy and Nick in “Crazy Zootopia”. This pair of happy friends in the movie is especially sweet under the backdrop of the Qixi Festival.
The Keep Disney Lovers series events already have a broad user base. Under the romantic atmosphere of Chinese Valentine’s Day, the Judy & Nick special event has aroused great enthusiasm among users. Nearly 30,000 people have signed up for the first event, and the number of applicants is already full. As soon as the registration for the second phase of the event went online, it aroused widespread participation from users.Return to Sohu to see more
2023-08-23 01:51:06
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