If the stands at King Abdullah Sports City have often sounded hollow, three weeks ago in Jeddah during the Next Gen Masters, won by the Serbian Hamad Medjedovic, there were, however, a lot of people behind the scenes. The president of the International Federation (ITF), David Haggerty, was passing through, as was his ATP counterpart, Andrea Gaudenzi. Executives from Tennium, a company which notably organized the Hopman Cup in July and the final phase of the last Davis Cup, too. The leaders of the yellow ball were there to deepen the emerging relationship with a partner destined to become a central player in world tennis in the coming years.
