In the past two years, the JORDAN brand has revived the classic “JORDAN 0th generation” shoe model from the 1980s – AIR SHIP. In this cooperation with SOULGOODS, both parties have also launched a new design based on this pair of classic shoes. SOULGOODS has made some completely different designs on this pair of AIR SHIP inspired by PE sneakers: the shoes feature non-traditional color matching, low-key colors and durable materials. These materials develop a subtly aged aesthetic with long-term wear. Therefore, it is also a shoe that sneaker enthusiasts can wear all the time. The shoe’s brown suede will fade over time, while mesh on the toe box provides breathability and fuzzy gray suede gives it a worn-out basketball feel.
The gray and brown colors used in the overall color scheme of the shoes come from the weather that young people in Beijing were accustomed to in the 1980s and 1990s. This climate phenomenon reflects the growth memories and life background of a generation. At the same time, these two colors also represent the Hutong cultural memories of the same generation during their growing up years. As for “5”, it traces the origin of PE sneakers and pays tribute to the 1957 movie “Basketball Player 5”, which tells the long-standing relationship between China and basketball. The “PROVE YOURSELF” embroidery on the inner lining of the shoe is designed to inspire the younger generation to prove themselves and realize their dreams.
2024-01-09 09:45:52
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