Paris Basketball against Saint-Quentin: this Sunday, February 11, the inauguration match at the Adidas Arena will set the tone. The only Parisian facility built for the Olympic Games, this new structure will be focused on urban sports after the Games. The basketball club, which plays at the highest national level, will take up residence there. The sports equipment manufacturer Adidas also chose this Arena in the north of Paris (18th), on the border of Seine-Saint-Denis, to carry out its first global naming operation. Offering, in exchange for an annual participation of 2.2 million, enviable visibility among fans of urban culture.
Paris 2024 has made it its credo: there will be life after the Olympics, and the inhabitants, even reluctant to this high mass, must derive a sporting benefit from it. This notion of heritage is reflected in the Arena by the presence of two gymnasiums dedicated to schools, in addition to the large competition and performance hall.
2024-02-07 10:11:12
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