Recently, the Korea Tennis Association signed a national team sponsorship contract.
According to an official from the Korea Tennis Association, a three-year contract was signed worth 300 million won in cash and 200 million won in goods per year.
In the case of badminton, the same racket sport, it is known that the player receives $3 million in cash and corresponding goods annually. Although there is an industry practice of reluctance to reveal the details of sponsorship contracts, it is more than 10 times the size of the Korea Tennis Association’s national team sponsorship contract.
The Badminton Association signed a contract for four years until March 2027. The total amount is 15.9 billion won in cash only. In badminton, Victor even competed for the highest price for a large contract with Yonex.
Even though the Korea Football Association signed a contract with Nike for a total of 120 billion won (60 billion in goods + 60 billion in cash) for 8 years from 2012 to 2019, the Korea Badminton Association will secure the financial resources to run the association’s national team no matter who becomes the president. there is.
With this donation and goods, the Korea Badminton Association supports training and participation in foreign competitions for juniors, national teams, and standing troops. In badminton, players do not tour individually but in teams by country.
Although it costs a lot, it is promoting synergy effects and improving the overall skill level.
The prize money for badminton competitions is not that much. There are many competitions with a total prize of $15,000, and at most there are competitions with a total prize of $100,000. Compared to tennis, the prize money is at the level of ITF professional competitions and not at the level of prize money at ATP, WTA, or Grand Slam competitions.
However, the Badminton Association signs a huge sponsorship contract with us. This is because it is an Olympic medal sport and a favorite for Asian Games gold medals. Since the national badminton teams are exposed here, Yonex and Victor are trying to make a big deal.
Tennis in our country uses donations to train the junior team, standing army, and national team, and to participate in team competitions. However, as with badminton, if the amount of sponsorship increases, what can it be used for?
Like France, providing training or tour expenses based on international rankings will motivate players. In other words, the idea is to receive sponsorship and actually use it for athletes.
French tennis players receive training cost support from the Tennis Association, which runs the French Open, according to the ATP and WTA rankings as follows.
1. 10th to 20th place: 100,000 euros (approximately 150 million won)
2. 21st to 30th place: 75,000 euros (approximately 110 million won)
3. 31st to 50th place: 50,000 euros (about 75 million won)
4. 51st~100th place: 25,000 Euros (about 37 million won)
So 150 French players are taking on the challenge.
If the Korea Tennis Association also uses the donations it received in the name of the national team for this purpose, the way Korean tennis plays will change. As the level of players increases, sponsorship contracts also increase. Although it cannot be compared to soccer, it must match the level of badminton, the same racket sport.
The Korean men’s national team is a strong team that has advanced to the world round of 16 for two consecutive years and is a team registered in the world tennis world. Doubles is reliable, and in singles, with Kwon Soon-woo finding his fighting spirit and Hong Seong-chan, Jeong Yun-seong, Gerrard, Park Eui-seong, and Shin San-hee joining in, there are plenty of singles runners.
If they beat Poland in September, this team will be able to advance to the World Group qualifiers again in February next year and advance to the round of 16. If the team comes in second place in the round of 16 group stage, it will advance to the final stage where the best eight will compete and compete against world-class players.
The women also passed the regional preliminary round and advanced to the World Group preliminary round for the first time in decades.
If each player selected for this world-level team is supported and selected according to world rankings, domestic players will focus their attention on foreign competitions and play in a big market worth 700 billion won annually.
If badminton’s $3 million comes to the Korea Tennis Association in the name of sponsoring the national team and is put to good use on the players, the domestic market will become fierce, like in the past 5-set full league representative selection match.
Article = Tennis People Reporter Park Won-sik
2024-03-02 23:38:01
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