At the dawn of the 2024 Major League Baseball (MLB) season which begins in a few days, the telecommunications operator T-Mobile is launching the “Secret Baseball Button”.
To highlight the MLB.TV offering available free of charge to its customers, T-Mobile is playing the originality card with a campaign that highlights the commitment and passion of baseball fans.
With « Secret Baseball Button », T-Mobile designed a bluetooth button that connects to a computer that allows fans to discreetly switch from an MLB game to their current work with a single click. Some buttons will be offered through a competition and will allow some to “deceive” their boss… or not.
“T-Mobile customers love baseball, so we wanted to do something special this year to make sure they can enjoy their MLB.TV with just the press of the Secret Baseball button,” explain Mike Katz, president of marketing, strategy and product at T-Mobile.
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2024-03-27 16:40:54
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