Legends Roger Federer and Rafael Nadal Star in Louis Vuitton’s New Campaign

The two tennis legends Roger Federer and Rafael Nadal are the stars of the new campaign by the luxury goods company Louis Vuitton.

by Stefan Bergmann

last edited: May 18, 2024, 5:06 p.m

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Roger Federer and Rafael Nadal climb the Dolomites in Louis Vuitton’s new advertising campaign

Even though Roger Federer and Rafael Nadal faced each other as competitors on the world’s center courts until last season, when the Swiss had to end his career due to chronic knee problems, the two legends celebrated their relatively close friendship outside the sports arenas with just as much media attention.

The fact that King Roger and the bull from Manacor treat each other with the utmost respect at all times has certainly further underlined their status among their respective fans. So what congenial duo could make a better testimonial than Fedex and Rafa together. Even. And that’s what the marketing department of luxury goods manufacturer Louis Vuitton recently thought.

Annie Leibovitz took care of the photos

Under the motto “There are Journeys that turn into Legends” Federer and Nadal climb the beautiful Dolomites together. Star photographer Annie Leibovitz, who has already worked with the Swiss on several occasions, captures the action professionally as usual and also pays meticulous attention to ensuring that the company’s classic backpacks are shown to their best advantage.

You can watch the accompanying video, which lasts over eight minutes and in which “Fedal” takes a stand on some interesting questions, here. Have fun!

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2024-05-18 15:18:00
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