The Judo Club Basel presents itself with a new digital face. The completely redesigned website combines minimalist Swiss design with elements of Japanese aesthetics. The web agency We dot. takes responsibility.
Editorial team
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9. October 2024
With the aim of positioning the Judo Club Basel brand in a contemporary manner, the existing logo – the Baslerstaff in brushstroke style next to a red sun – was further developed into the central design element of the website. The design takes up traditional motifs and reinterprets them.
«The challenge was to translate the values and long history of the Judo Club Basel into a modern web design. By fusing traditional elements with a clear design language, we have achieved a unique appearance,” says Sibylle Löwe, art director of the web agency we dot.
Responsible at Judo Club Basel: Dino Sotto Corona (President), Rudolf Maier (Vice-President) Responsible at We dot: Alexander Bürgin (web development), Sibylle Löwe (text, concept, art direction)
Since 1935, the Judo Club Basel has stood for the promotion of judo and ju-jitsu at a high level. With around 300 members, it is one of the most important clubs in Switzerland and places particular emphasis on the holistic development of body, soul and spirit.
