The Judo Club Basel presents itself with a new digital face. The completely renovated website combines minimalist Swiss design with elements of Japanese aesthetics. The credit goes to the web agency We dot.
Editorial
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October 9, 2024
With the aim of positioning the Judo Club Basel brand in a contemporary way, the existing logo – the brushstroke-style Basel stick next to a red sun – was transformed into the central element of the website. The design takes traditional motifs and reinterprets them.
“The challenge was to translate the values and long history of the Judo Club Basel into a modern web design. By fusing traditional elements with a clear design language, we managed to create a unique website,” says Sibylle Löwe, Art Director of the web agency we dot.
Head of the Judo Club Basel: Dino Sotto Corona (President), Rudolf Maier (Vice President) Head of We dot: Alexander Bürgin (web development), Sibylle Löwe (text, concept, art direction)
Since 1935, the Judo Club Basel has fought for the promotion of judo and ju-jitsu at a high level. With around 300 members, it is one of the most important clubs in Switzerland and places particular emphasis on the holistic development of body, soul and spirit.
