Vitor’s profile helps a lot, because it is a profile that companies like this obviousness in relation to the athlete’s profile. If I were a company and wanted to sponsor an athlete during his career, which one would I sponsor with my eyes closed? You will say Kaká, who was an obvious athlete in the sense of being a gentleman, good posture, never involved in controversy. Vitor has that Kaká line. He is a good boy, homebody, likes his family, focused, centered, he is cold. This profile is very well regarded by companies. When you associate a brand with an athlete, you are looking for the athlete’s attributes and the athlete is looking for the brand’s attributes. When this exchange of attributes happens, that’s what the brand is looking for.
Fábio Wolff, managing partner of Wolff Sports, in an interview with UOL.
The year of Vitor Reis caught the agency’s attention and, according to Wolff, there is already a first agreement in place with a company in the financial segment. Even though he only played 15 professional matches, Reis was constantly praised by Abel Ferreira in press conferences, scored two goals in big games (against Flamengo and Corinthians) and made fans consider the departure of Gustavo Gómez or Murilo from the team so that he could be the starter. — something unimaginable in recent years.
Defender must be the most expensive in the history of Brazilian football. JP Sampaio stated in an interview with the program The Jugones Chiringuito that two clubs surveyed Palmeiras and talked about 30 million euros for Vitor Reis — that’s 10 million more than the previous mark, which was the sale of Beraldo from São Paulo to PSG.
In October last year, Vitor Reis was chosen by the British newspaper “The Guardian” as one of the 60 young players in the world with the greatest potential. In total, four Brazilians born in 2006 were part of this list, including two other Academy Children: striker Endrick and attacking midfielder Luis Guilherme.
In February this year, the 18-year-old extended his contract with the club until February 2027. The young defender’s termination fine for the foreign market is 100 million euros (around R$613 million at current prices).
On a commercial level, I like the careers of two current athletes: Carlos Alcaraz, who is a young tennis player, as well as Vitor, who already has a globally known name and who, despite his young age, is an athlete who is coming performing on the court and has been setting good examples off it. And it’s no surprise that today he has brands like BMW, Rolex, Itaú, and Nike, and the other athlete is Jude Bellingham who also has good brands like McDonald’s, Lucozade, which is a very famous isotonic brand in England, and Adidas. They are two reference athletes, which is what we would like for Vitor. It’s not quantity, it’s quality, it’s true partnerships.
