On October 19th, PUMA released the “GV SPECIAL MITA x DEAL” sneakers, a triple collaboration with Mita Sneakers in Japan and DEAL sneaker shop in China. To be released. The price is 17,600 yen. It will be sold at PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA official online and app, and some other retailers.
The inspiration came from a tennis court Puma cat with eyes on the tongue
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The collaboration sneakers are based on PUMA’s signature sneaker “GV Special”, named after former tennis player Guillermo Vilas, and feature a color scheme inspired by tennis clay courts. The design is reminiscent of white lines. The tongue label features the PUMA logo used in the 1970s and early 80s, with eyes and a notch in the forefoot.
Mita Sneakers is a sneaker shop based in Ueno and Ameyoko, led by creative director Hideyuki Kunii.
