NBA APP LAUNCHES NEW DIGITAL FEATURES HIGHLIGHTED BY MULTIVIEW AHEAD OF 2024-25 SEASON
– Fans can watch up to four games simultaneously on connected devices on NBA League Pass via Multiview –
– “Pass the Rock” returns for a third season with a special “Rookie Year Edition” chronicling the first season of 2023-24 Kia NBA Rookie of the Year Victor Wembanyama –
The NBA today announced the launch of new features available to fans around the world on the NBA App, the official home of basketball, for the 2024-25 season, showcasing the league’s commitment to innovation for improve fans’ viewing experience. The new elements are highlighted by multiview now available on connected devices, which gives fans the ability to watch up to four games simultaneously on NBA League Pass, the league’s live game subscription service.
Additionally, NBA League Pass subscribers around the world will have the ability to customize their viewing experience and always be live when watching NBA games. Fans can intelligently rewind matches from any point with key plays highlighted, download full matches for offline viewing and access a range of match summary versions including ‘All Possessions’, ’10-Minute Condensed’, “Key Highlights” and more. Additionally, the app will offer interactive synchronized statistics and analysis, ensuring fans can experience the game in the app as if it were live, regardless of when they are watching it.
Among the game-changing enhancements is “NBA Insights,” an AI-powered tool that leverages the power of Microsoft Azure. The feature uses artificial intelligence based on a deep understanding of basketball to identify key narratives, player performances and important milestones, providing fans with a continuous stream of text-based updates that go beyond the score to better contextualize what’s happening on the court . The league is also using generative AI to localize content, offering game summaries in French, Portuguese and Spanish, as well as translations for select original programming and live games.
Additionally, NBA app content throughout the season will include “Dunk Score,” a real-time AI-calculated score for in-game dunks based on a variety of factors, including player jump distance. player, style and strength at the rim, as well as the defensive efforts of the opposing team.
“Pass the Rock,” the popular NBA App series that highlights the league’s emerging stars, returns today for a third season with a special “Rookie Year Edition.” This episode will follow San Antonio Spurs star Victor Wembanyama’s transition to the NBA, culminating in him being named Kia NBA Rookie of the Year. On Sunday, October 20, the NBA will launch “ Raising 18 ,” a nine-part docuseries narrated by five-time NBA All-Star Al Horford that highlights the Boston Celtics’ journey to winning the 2024 NBA Finals.
Popular experiential features within the NBA app have been enhanced to increase personalization, including the all-new “Following” tab, which combines the latest content from your favorite teams and players into one algorithmic feed, as well as the revamped “Game Stories ” now with pre-match analysis, highlights and interactive polls. “Moments,” the popular social media-style vertical feed feature, has been updated to include multi-language support and can now be accessed on Roku TV for quick content consumption on larger screens.
With NBA League Pass, fans will have access to more than 800 live out-of-market games and a variety of alternative telecast options, including language streaming (Spanish, Portuguese and Korean), the return of the popular ” NBA Strategy Stream ” offering fans a unique viewing option that breaks down game tactics and “ NBA HooperVision ” with NBA legend Quentin Richardson and special guests. Additional alternative streaming options will be announced throughout the season.
NBA League Pass will also be the primary destination for NBA games each weekend in November, with all games scheduled to stream on the platform (no national blackouts). Season ticket holders can access up to 15 games per day on weekends throughout the month, with NBA ID members, the league’s global membership program, receiving free access to NBA League Pass during the first Member Days of the season on November 16th and 17th. NBA ID members in the United States and Canada will also have the opportunity to participate in a series of challenges in the NBA app and on NBA.com between October 20 and 27 for a chance to win a trip to the Emirates NBA Cup in Las Vegas. For more information on NBA ID, click here.
The league continues to expand the technological capabilities of its “next-generation integrated digital platform,” which now powers four team-specific direct-to-consumer streaming services in the NBA app, including BlazerVision (Portland Trail Blazers), ClipperVision (LA Clippers ), Jazz+ (Utah Jazz) and Suns Live (Phoenix Suns). The platform, which is the technological backbone of the NBA app, is also enabling Spectrum SportsNet+ (Los Angeles Lakers).
Premium ad-free NBA League Pass packages are available on NBA.com and in the NBA App for $159.99 per season (or $24.99 per month) or $109.99 (or $16.99 per month) for a standard package. The NBA app, a product of NBA Digital, the league’s joint venture with TNT Sports, is powered by Microsoft Azure and free to download here.
