- More fluid and personalized experiences will be offered both in stadiums and on digital platforms that include the use of artificial intelligence, data analysis to offer personalized content.
Arsenal, one of the clubs with the most history and tradition in English football, has begun a new stage towards technological innovation with the help of NTT DATA, a global leader in digital solutions. This alliance demonstrates how new technologies can be leveraged to get even closer to sports fans, creating more fluid and personalized experiences, as well as driving growth and deepening the connection with team fans around the world.
In a world where fan engagement goes far beyond the stadium, Arsenal and NTT DATA will work together to integrate data analysis, artificial intelligence and real-time interaction tools. This will allow the club to offer content adapted to the preferences of its followers and improve the experience both online and in person, bringing fans closer either from their homes or inside the stadium. In addition, there will be enhanced capabilities in the Arsenal ecosystem with information, promotions and exclusive offers from the club and its partners.
“We are delighted to welcome NTT DATA as our first official digital transformation partner. Our ambition is to strengthen the connection with fans around the world in order to serve them better. Improving our digital capabilities is an essential part of this process, as, through service and connection with fans, we can drive our performance and growth,” comments Juliet Slot, Arsenal’s commercial director.
On the other hand, the company highlighted its commitment to offering exceptional experiences to fans, and its goal of putting people at the center of innovation, aligned with core values and business approach. is aligned with NTT DATA’s core values and business approach. “We are delighted to partner with Arsenal and provide an expertise to deliver digital transformation to help the club create truly extraordinary experiences for its fans around the world,” said Niccolo Spataro, CEO of NTT DATA in the UK and Ireland.
NTT DATA is an expert company in the transformation of the sports field as a technological partner in global events in The Open and the NTT Indycar Series, using real-time data analysis, AI, digital twin and private 5G technologies, seeks bring fans closer whether from home, online or in football stadiums.
