In a television world where you have to take out a subscription almost every time you watch a football match, cycling fans still have a bright future ahead of them without too much hassle… The Amaury Sport Organization group (owner in particular of the Tour de France), the European Broadcasting Union (EBU) and Unipublic have indeed concluded a new agreement on media rights until 2030.
Clearly (in every sense of the word), men’s and women’s races such as the Tour de France, the Vuelta, Paris-Roubaix, Liège-Bastogne-Liège, La Flèche Wallonne, Paris-Nice, Criterium du Dauphiné (which are part of the ASO catalog) will be accessible to as many people as possible in the EBU member countries (Belgium, Denmark, Spain, Hungary, Italy, Luxembourg, Norway, Netherlands, Portugal, Czech Republic, Slovakia, Slovenia and Switzerland).
Eurosport/Warner Bros Discovery will also continue, thanks to a sub-license from the EBU, to broadcast the Tour de France, La Vuelta and the 16 other events in the package throughout Europe (excluding France except for La Vuelta, Volta Catalunya, Clásica San Sebastián, Cyclassics Hamburg and Eschborn-Frankfurt).
“This agreement is a big win for cycling fans in Europe, giving them access to the sport they love,” said Glen Killane, executive director for sport at the EBU. By maintaining its trust in us, ASO enables our members and Eurosport/WBD to ensure that more fans experience these events with passion, wherever they are, and stay connected to the heart of the sport. »
“These different players, already involved in the promotion and dissemination of cycling for many years, will continue to promote our events throughout the world,” says Yann Le Moënner, general director of ASO. This agreement for a period of 5 years is In addition, a fantastic spotlight on women’s cycling, whose popularity will continue to grow across Europe in the coming years. »
