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The origin of the simple yet luxurious tennis bracelet is intertwined with tennis, but in fact, it is not exclusive to tennis. The name ‘tennis’ was later given to the bracelet with diamonds, gemstones, and cubic elements arranged closely together. As anyone who knows, Chris Evert is at the center of the story. Chris Evert, who swept the women’s tennis world in the 1970s and 1980s, enjoyed peak popularity with her outstanding appearance and style. One of her nicknames for her ability to bring opponents to their knees with her impregnable and cool-headed management of the game is ‘Ice Princess’. In 1978, Chris Evert went to the US Open tennis tournament wearing a diamond bracelet as usual, and something happened that day that changed the history of jewelry. The bracelet bounced off and the game was eventually stopped. The sight of the court being ransacked made news around the world, and the unknown bracelet that attracted so much attention later began to be called the ‘tennis bracelet.’
The vitality of this story was so strong that, over time, it inspired Francesca Amphitheater, Louis Vuitton’s Watch & Jewelry Artistic Director. In an episode that is still talked about, he recalled the casual luxury of a classic tennis bracelet. In particular, the everydayness of the jewelry worn on the wrist, even when exercising, caught the eye. Amphitheater’s vision was beautifully realized in Louis Vuitton’s new fine jewelry collection, ‘Le Damier de Louis Vuitton.’ The flexibility of the yellow gold and white gold bracelets that form the collection along with rings, necklaces, and hoop earrings is amazing. The feeling of wearing is completely different, so much so that it can be said that it sticks to the body. To describe it, it is a tactile sensation that cannot be expected from metal. The moment you put it on your wrist, it creates a velvety soft lingering feeling that you don’t want to take off.
There are other historical and artistic points to be pointed out in the bracelet, which was created with interesting episodes and sophisticated technology. In 1888, Louis Vuitton and his son Georges Vuitton put a unique pattern on their trunks to prevent counterfeit products. Checkered pattern with alternating beige and brown colored squares. It is the Damier pattern that symbolizes Louis Vuitton both then and now. The Damier pattern, inspired by the number 8 that repeats in the year of birth, symbolizes infinity and eternity, like the shape of this number. As you can guess from the name and see on the bracelet, the ‘Le Damier de Louis Vuitton’ collection reinterprets Louis Vuitton’s iconic and geometric patterns that transcend time and fashion with gold squares and diamonds. It may be the most solid, elegant, and sophisticated checkered pattern in history. “This is a diamond collection where the key is not the stone, but the patterns the stone creates.” From Amphitheater Trop’s explanation, you can read the creative perspective and high-quality visuals that are sure to be loved.
The ring, the main product of the new fine jewelry collection, is available in three widths and two styles. The daily version, which stands out for its elegant formative beauty, is set in two rows of gold and diamonds. The other has four rows of gold and diamonds forming a bold, graphic outline. What is also unique is that the infinite scalability of the Damier pattern is powerfully revealed when the beauty and rings are styled one by one without distinguishing between genders. This collection of twelve pieces also includes a single round pendant necklace set with diamonds and yellow gold hoop earrings. Of course, this also shows off its geometric and unrivaled beauty with the Damier pattern.
The Damier pattern, which is close to the origins of Louis Vuitton’s history, has been recreated in various forms and styles as if undergoing cell division, making its presence known for over a century. That infinite journey led to the fine jewelry line. Amphitheater released this collection. “A creation for a new era, a modern collection designed to last forever.”This encapsulates the dream of becoming timeless. The emergence of ‘Le Damier de Louis Vuitton’ has become a significant event in the history of the Maison’s fine jewelry, with a powerful symbol that transcends time, a modern formative beauty that is not bound by gender, and a wonderful sense of adhesion realized through delicate and sophisticated craftsmanship.