Jordan Brand leverages insights from women’s basketball to usher in a new era of basketball performance and style with the Jordan Heir Series, created for everyone on the court.
Inspired by bold and assertive athletes like Kiki Rice and Kiyomi McMiller, the Heir series highlights the women at the forefront of the transformation of basketball. They are pushing the boundaries of basketball culture and shaping its future with their style of play and self-expression.
At the heart of the Heir series is Jordan Brand’s belief that all athletes can benefit from the insights of women, and that women and women’s competition should not be marginalized. The result of this philosophy is the design of the Heir series, which focuses on running and cutting. Running and cutting, historically the most important elements in women’s basketball, are now a top priority for all basketball players. This is also considered to be the influence that women have had on the evolution of sports.
In other words, because of the success of female basketball players, young people all over the world aspire to be like them, and the Heir series was created with this in mind as a new shoe that can be used to improve the level of all athletes. I did.
“Sports, especially women’s sports, are going through a huge transition right now,” says Jordan Brand athlete and Atlanta Dream guard Ryan Howard. “This shoe allows us to understand how women play and leverage that knowledge to create products that benefit all athletes and advance the landscape of the sport as a whole.”
Based on feedback from 15 female athletes in the Jordan Brand family, the Heir series features a drop-in Cushlon 3.0 midsole with layers of protective foam to keep your foot as close to the ground as possible during your run. Improved flexibility and ground feel for effective cutting movements.
The rubber’s herringbone traction pattern enhances the feel of the court, allowing for agile, controlled movement. On the other hand, a flexible cage that is inspired by collaboration and teamwork, which are important elements of the female athlete’s game, is placed to wrap around the shoe and easily adapt to the movements of the feet. This prevents ankle sprains, which are the most common injury.
Jordan Heir Series “Her Collective” Color
¥14,300 (tax included)
“I love how light and comfortable it is. I also feel plenty of support when running and cutting on the court. It’s a great shoe. And I love that it’s made by a woman. Considering that, I think it was really well done.” says Jordyn Canada, Dream backcourt member and Jordan Brand athlete.
Furthermore, the bold and energetic colors make women’s basketball stand out and attract attention.
The “Main Character” colors capture the bold, confident mindset of women’s basketball fans and Jordan Brand family athletes with bright, bold markings and abstract animal prints. The “Her Collective” color combines the favorite colors of female athletes from the Jordan Brand family, while the “YSY” color is inspired by Jordan Brand athlete Yang Shuyu.
“I think knowing that the Heir Series was specifically designed with input from me and the other female athletes on the roster is representative of the changes that are happening in women’s basketball right now. Being able to contribute to the design and feel of the shoe is special to me. I love the look and think color blocking is a great way to tell a story to promote women’s basketball, and basketball as a whole. ” says Jordan Brand athlete and UCLA guard Kiki Rice.
The Heir series continues to grow in women’s basketball, including the launch of the women’s Air Jordan OG in 1998, a number of shoes made for Maya Moore, and the Air Jordan 37 and 38 expansions tailored for female athletes. It builds on Jordan Brand’s history of innovation. With the recent release of Air Jordan Player Editions for KiKi Rice and Kia Nurse, female athletes in the Jordan Brand family have been on the court wearing Air Jordans, Tatum 2 and Luca 3 Player Editions. . What’s more, all Jordan Brand basketball shoes are available in a wide range of sizes.
The Jordan Brand Heir series is currently on sale at select Jordan retailers, and will be available at NIKE.COM and JORDAN WORLD OF FLIGHT SHIBUYA from November 5th.
summary
- Based on the aspirations of young people around the world who admire the successes of female basketball players, the Heir series was born as a new shoe that all athletes can use to improve their level.
- The Heir series is the lowest-cut shoe in Jordan Brand’s basketball lineup, suited for the running and cutting moves that are the cornerstone of women’s basketball and now considered a top priority for many basketball players.
- The silhouette builds on Jordan Brand’s history of innovation with women’s basketball players in mind, starting with the introduction of the Women’s Air Jordan OG in 1998, the brand’s first model made specifically for women. .
- The Heir series is currently on sale at select Jordan retailers. Scheduled to be released from November 5th at NIKE.COM and JORDAN WORLD OF FLIGHT SHIBUYA.
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