FIFA’s Game-Changer: First Super World Cup Partner and a Bold Message to Dissenters

FIFA’s Game-Changer: First Super World Cup Partner and a Bold Message to Dissenters

Entities, teams and players have expressed their opposition to holding the competition that will bring together 32 participants from all over the world due to the worsening calendar. The organization’s bet is that the amount paid for each one is the trump card to convince and calm the rebels, as is the case with Real Madrid.

Therefore, the idea was to raise R$23 billion for television rights in a global sale, as confirmed by UOL columnist Rodrigo Mattos. The request scared those interested, who do not understand that the competition already has this value, which is even higher than what FIFA raised with the World Cup in Qatar, in 2022.

Without being able to sell the television rights and, until then, without any partner, it was more difficult to believe that the competition would get off the ground. The expectation now is that the entity will be able to attract other interested parties to finally be able to put into the regulations how much each team will receive. The strategy to confirm Lionel Messi’s Inter Miami among the participants is also part of the plan to have more advertisers, even more so with the competition being held in the United States.

Of the 32 participants, 31 have already been confirmed. Among the South Americans are Palmeiras, Flamengo, Fluminense, Boca Juniors and River Plate. The last one will be defined by whoever wins the Libertadores final, which will feature Atlético-MG and, probably, Botafogo.

Facebook
Pinterest
Twitter
LinkedIn
Email

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *