- Coinbase entered the American sports world by becoming the sponsor of the <a href="https://www.archysport.com/2022/01/team-building-at-international-competitions-is-sprinting-the-ultimate-challenge-for-the-new-hc-of-the-us-representative-nba-number-web/" title="Team building at international competitions is "sprinting". The ultimate challenge for the new HC of the US representative. —NBA –Number Web”>Golden State Warriors, marking the return of crypto to sports after the FTX scandal.
- The partnership with the Warriors aims to deliver unique fan experiences through blockchain technology, despite ongoing legal challenges for Coinbase and reminiscences of the FTX fiasco.
Coinbase to make FTX forget. For all basketball lovers, Golden State is first of all an extraordinary player, titled on multiple occasions, record holder for the number of three-point baskets in the NBA and incidentally executioner of the French team in the final of the Paris 2024 Olympics: Stephen Curry. His team, which plays in the city of San Francisco, has just announced the arrival of Coinbase as a sponsor and this event marks the return of crypto to American sport after the FTX fiasco. Head to California to take stock.
Coinbase becomes the crypto partner of one of the leaders of the NBA championship
Last week, the team Golden State Warriors therefore announced via a communiqué press that Coinbase would be “the official cryptocurrency platform and blockchain partner of the team, but also of the Chase Center”. Beyond the financial contribution, the idea put forward by the club is to develop “Exciting new ways for fans to engage with their favorite team” such as exclusive content on club media or limited edition products.
During the next home game on January 4 against the Memphis Grizzlies, physical and digital gifts will be distributed to fans in the room, and this is only the beginning, say club officials! The commercial manager of the professional basketball club did not hide his joy:
“Both the Warriors and Coinbase are at the forefront of fan engagement. Strengthening our fan community using blockchain technology is important to us and we are excited to partner with Coinbase to continue to bring unique experiences to our fans, whether they are at Chase Center or at home watching TV. »
Mike Kitts, Chief Commercial Officer des Warriors – Source : Press release
Coinbase and the SEC, Golden State and FTX: the ghosts of the past still lurk
Same story on the side of Coinbase and the in-house marketing manager:
“Coinbase is a bridge to crypto. Our exclusive partnership with the Golden State Warriors gives fans easy and fun ways to try it out. We are excited to propel Dub Nation [surnom des fans des Warriors] onchain ! »
Kate Rouch, Chief Marketing Officer of Coinbase – Source: Press release
Of course the American press does not hesitate to recall that the latest partnership to date of an exchange with the NBA was FTX with the success that we all know. Moreover, the club is still entangled in legal proceedings with the Elliott Lam case, named after an investor who attacked the franchise for causing it to lose nearly $750,000 in the collapse of Sam Bankman’s platform. -Fried.
For his part, Coinbase is still at odds with the SEC in a lengthy trial which has lasted since June 2023 where the regulator accuses the company of having sold financial securities without being registered with the authorities. This crypto and professional sport coupling is therefore judged risqué by some observers even if the situation of Coinbase has little to do with that of FTX at the time.
In addition, it is time to put the past behind us and finally recognize that crypto companies are as serious and reliable as many others and the return of Coinbase to the edge of the field should participate in this normalization, just like Crypto.com which has increased partnerships with the UEFA Champions League and the UFC. Just in time for the bull run ?
