Around 13 million Major League Baseball (MLB) fans watched on their screens as the Los Angeles Dodgers defeated the New York Yankees four games to one to win the 2024 World Series title.
HR Media, TV, radio, and streaming audience measurement company, was in charge of analyzing the audience data of the five games that took place from October 25 to 30, to find more specific data on its audience through the tool HR Media+ and its new Single Source Cross-Media technology.
Of the five games, the last one led the statistics with 5.8 million views, while the least viewed was the second, with 3.9 million. Generation “X” and “Baby Boomers” turned out to be the most fans. Of the total audience, 2.5 million watched two or more games, of which 53% were people aged 45 or older, and 19% of the audience aged 15 to 60 watched the games away from home.
While, in terms of more particular tastes, the study shows that 76% of the audience consumes fast food, 30% consumes beer, and 49% uses transportation applications.
The technology of HR Media+ It allowed us to identify consumption habits not only of TV, but also of streaming platforms, apps and social networks, which facilitates a holistic view of the behavior of audiences on different devices and locations. This methodology is crucial for brands seeking to understand and connect with their consumers more accurately.
