On October 31, 2024, the strategic cooperation press conference between Yanghe Holdings and the Chinese Tennis Association was held in Beijing. The official signing of the strategic cooperation agreement at the press conference marked the beginning of a new chapter in the cooperation between the two parties. In the future, Yanghe Holdings and the China Tennis Association will work together to contribute more to the development of China’s tennis industry.
Dozens of leaders and industry guests, including Wan Jianbin, deputy director of the Tennis Management Center of the State Sports General Administration and vice chairman of the China Tennis Association, Chen Fuya, vice chairman of the board of directors of Yanghe Co., Ltd. and secretary of the group trade party committee, Zheng Jie, vice chairman of the China Tennis Association, attended Press conferences and related events.
In his speech, Vice Chairman Wan Jianbin reviewed the tremendous development China tennis has made in 2024 in the Olympic Games, professional tennis, events and other aspects. He also affirmed Yanghe Co., Ltd.’s great efforts in the development of China’s tennis in recent years. . “In recent years, Yanghe Co., Ltd. has used tennis as a media to continuously deepen tennis marketing through a variety of innovative methods, actively supports China Tennis Tour and other China Tennis Association brand events, and created independent IP such as the “Times Dream Network” Tennis City Grand Prix At the same time, the Dream Blue Tennis Center was established in Nanjing. Vice Chairman Wan Jianbin is full of confidence in the cooperation between the two parties. “Both parties will work together to fully activate the mutual empowerment of Chinese brands and tennis projects and release tennis in multiple dimensions.” The development potential of population and sports lifestyle will jointly promote the new journey of high-quality development of China’s tennis industry, jointly explore a development path of tennis with Chinese characteristics, and contribute to building a strong sports country.”
Chen Fuya, Vice Chairman of the Board of Directors of Yanghe Co., Ltd. and Secretary of the Group’s Trade Party Committee, said in his speech that Yanghe now not only has the competitive strength of the company’s rapid development, the product advantage of being the largest brewer, and the quality confidence of the soft old wine reserves, but also has the With a strong future of international development, he is also full of expectations for the cooperation between the two parties. “We will always adhere to using wine as a matchmaker and dream culture as a bond, actively deepen cooperation and exchanges with tennis colleagues, and jointly open up a new era of dream-chasing tennis.” journey. I also believe that with the leadership of the Chinese Tennis Association and our joint efforts, Yanghe and China Tennis will be able to work together to create a better future.”
The roundtable meeting after the signing ceremony was chaired by Zhang Qing, chief brand management expert of China Sports Economic Research Center and chairman of Key Way. Liu Congcong, general manager of Yanghe E-commerce Operation Center and director of the brand promotion department, together with Wan Jianbin and Zheng Jie, discussed the Yanghe Holdings and the China Tennis Association expressed their insights on the important value of this cooperation, the company’s focus on developing tennis, and the beautiful tennis lifestyle, and conducted in-depth exchanges.
Subsequently, the guests also jointly launched the Dream Blue Handicraft Class·Times Dream Network 2024 Tennis City Grand Prix. This Grand Prix will bring together outstanding players from various cities. Yanghe shares hope that through this event, it will build a platform for people who love tennis A broad stage gives everyone the opportunity to fight for their dreams together.
The full launch of the strategic cooperation between Yanghe Co., Ltd. and the Chinese Tennis Association will become an important milestone in Yanghe’s corporate strategy. In the future, both parties will work together to fully activate the cooperation momentum between Chinese brands and Chinese tennis, and welcome a better Chinese tennis in unity and progress. future. (Li Wen)
[
责编：张晓荣 ]
