The company launched a new 100-employee division, the Office of Technology Enablement, to coordinate its use of AI and XR. In command Jamie Voris, the former technical director of the NFL and developer of the app for the Apple Vision Pro.
Disney focus even more onartificial intelligence and the augmented reality. The Californian company has in fact launched the Office of Technology Enablement, a division with 100 employees which will have the task of coordinating the “exploration, adoption and use” of AI and XR (Extended Reality) at within the group. According to a spokesperson for the company, who spoke to the microphones of Engadgetwill not directly deal with internal projects, but will work closely with other teams to ensure their work is aligned with strategic objectives. It will also analyze the opportunities offered by new technologies for the creation of film o TV series and for theme parks around the world. He will be leading the team Jamie Vorispreviously CTO of the Studios Technology division and former technical director of the National Football League or NFL. He also recently developed the app for the company’s Apple Vision Pro.
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Disney focuses on artificial intelligence: the words of Alan Bergman
Alan Bergmanco-president of Disney Entertainment, underlined the importance of this initiative in a note. “The pace and scope of advances in artificial intelligence and augmented reality are profound and will continue to impact consumer experiences, creative efforts, and our business for years to come,” he said in an email released by Engadget. «The creation of a new group underlines our dedication to being one driving force to shape responsible use and better practices.” Words immediately confirmed by the Disney spokesperson, who explained how the move intends to “bring greater attention, alignment and speed to these efforts” and improve the company’s commitment in the sector. As the US site explained, Disney has been at the forefront for the use of AI and XR in entertainment for some time: proof of this is seen digital The Volume, crucial to the visual effects of the series The Mandalorian.
Robert Downey Jr. against using AI to replicate his Iron Man
Disney’s announcement comes a few days after some statements by Robert Downey Jr. regarding the use of AI in cinema. The star, who played for the company Iron Man in the Marvel Cinematic Universe and is preparing to take on the role of Doctor Doom, he explained that he is ready to sue anyone – including film executives and producers – who decides to bring “his” Tony Stark back to life with artificial intelligence, even after his death. “My law firm will still be active,” the star explained to the podcast On With Kara Swisher. “I have an emotional life where there isn’t much room for artificial intelligence.”
