Photo courtesy of Ron & Di Marie
Ron & Di Marie of Shinsa Cruise Co., Ltd. participated as a sponsor for the ‘2024 <a href="https://www.archysport.com/2024/10/pm-international-becomes-an-official-partner-of-the-global-tennis-tournament-atp-tour-seoul-open-challenger-tour-sponsorship%ef%bd%9cdong-a-ilbo/" title="PM International becomes an official partner of the global tennis tournament 'ATP Tour'… Seoul Open Challenger Tour Sponsorship｜Dong-A Ilbo”>Sisley Seoul Open Challenger Tour‘ held at the Olympic Park Tennis Stadium in Seoul. Through this tournament, Ron & Di Marie expressed its intention to increase brand awareness and enter the global market based on the official partnership of the ATP Tour.
According to the company, during the ‘2024 Sisley Seoul Open Challenger Tour’ held from October 27 to November 3, 2024, Ron & Di Marie donated approximately 25 million won worth of signature line products to tournament officials such as Ball Kids and Line Sim. The explanation is that it contributed to the management of the game and the development of tennis culture by delivering it to the public.
Kang Seong-yeol, CEO of Shinsa Cruise Group, said, “As an official partner of the ATP Tour, we want to reveal our brand identity and lead a proper tennis culture through various activities.” He also emphasized the brand’s vision beyond simply selling products.
▶Provided by Ron & Di Marie
Photo courtesy of Ron & Di Marie
Additionally, players who achieved outstanding results in this tournament not only earned ATP ranking points, but also had the opportunity to challenge for an Olympic berth. It is expected that the partnership with Ron & Di Marie will have a positive impact on players.
Meanwhile, Ron & Di Marie plans to strengthen its position in the global market through continued cooperation with the ATP Tour as well as discussions with Top Sports, China’s largest retailer group, on distribution and licensing in China, and to continue various activities to popularize tennis.
