While DAZN has chosen to no longer share Ligue 1 goals on its social networks, the mind-blowing figures produced by the NBA show that the Ligue 1 broadcaster is undoubtedly in the wrong.
The decision was taken the previous day, and it was confirmed last weekend.
DAZN has chosen to no longer share Ligue 1 goals on its social networks. The British platform highlights its desire to reward its subscribers by keeping them exclusive to these images.
For many observers, this strategy is not the right one. For a broadcaster, for a sport or for a competition, it is always better to show your product to as many people as possible, in order to make it visible and, in fineto gain new followers. This is the path chosen by the major American leagues, and the NBA has just given a glimpse of its viral potential. The two ultra-spectacular actions of Ja Morant, the Memphis leader, were viewed 161 million times in the space of 14 hours on different platforms. Figures that make you dizzy.
The NFL does the same
In recent weeks, the NFL has also made some headlines with several brilliant actions. We can think of Jayden Daniels’ “Ave Maria” pass, which gave Washington victory with a miraculous touchdown. Or this incredible run by Saquon Barkley, who jumped over a defender, taking off backwards.
It is by showing this type of action that the NFL can make certain sports fans want to be a little more interested in American football. For Ligue 1, broadcasting the goals allowed the French championship to maintain visibility on social networks, while DAZN has a number of subscribers well below expectations.
