While YouTube Premium membership promises an ad-free experience, some users have encountered exceptions. Some adverts, the result of specific partnerships, still appear in videos, raising concerns among subscribers.
YouTube Premium was launched as the solution for eliminate the advertising which interrupt the experience of viewing content on the platform. In the face of a monthly subscription of almost 14 eurosYouTube Premium promises ad-free content, download offline and others exclusive functions. However, cases have recently emerged where, despite the subscription, some users have reported the appearance of advertisements in their videos.
This phenomenon has raised questions and discontent among subscribers, who expect a seamless viewing experience. The question was brought to attention of YouTube from various users, including one who reported the presence of advertising regarding the “NFL Sunday Ticket” despite having an active YouTube Premium subscription. Initially, the user interpreted the situation as a possible bug of the platform, also considering the technical problems that YouTube has had recently, such as the suspension of channels for no apparent reason last month.
However, the official support of YouTube clarified that it wasn’t a mistake: some advertisements, in fact, are deliberately present also for subscribers. According to the communication provided by YouTube support, these ads are exclusively for particulars partnership e limited time promotionswhich YouTube defines as exceptions legate a “specific collaborations” with third parties. These ads are selected based on various criteria, including geographic location of the user, his chronology Of visualization and the settings dell’account.
This means the presence of advertising on YouTube Premium it’s not randomma targeted and designed for a specific audience. This type of advertising represents a source Of additional income for YouTube and its partners, and seems to be designed to intercept a subscribed public, therefore already inclined to pay for content. Another possible explanation for these types of exceptions could lie in YouTube’s intention to test your satisfaction o to tolerance of Premium users towards announcements of exclusive content, such as the “NFL Sunday Ticket“. These would therefore be promotional adverts for particular events or special offerswhich YouTube may believe useful o di interest for the subscribed user.
This strategy, in any case, is not without risks. Premium subscribers pay to avoid ad breaks, and this new mode might break their trust towards the service. Many users subscribe to avoid ads, and even the sporadic appearance of advertisements could generate dissatisfaction and, in some cases, lead to cancellation of the subscription.
