2 years after launch… Diversify content to promote advertising business
[AP/뉴시스]Netflix, a global online video service (OTT), announced on the 12th (local time) that it has recorded 70 million monthly active users two years after the launch of its relatively inexpensive ‘ad-included plan’. The picture is the Netflix logo. 2024.11.13 *Resale and DB prohibited
[서울=뉴시스] Reporter Choi Hyun-ho = Netflix, a global online video service (OTT), announced on the 12th (local time) that it has recorded 70 million monthly active users two years after the launch of its relatively inexpensive ‘ad-included plan’.
This is an increase from Netflix’s announcement in May that the number of monthly users of the ad-inclusive plan was 40 million.
Netflix explained, “More than 50% of new subscribers in countries that support advertising-inclusive plans are using these plans.”
Netflix previously announced through its earnings announcement that the number of subscribers in the third quarter of this year increased by 5.07 million to a total of 282.72 million. This significantly exceeded the 4.5 million additional subscribers expected by Wall Street.
Netflix has been diversifying its content, including increasing live streaming to promote its advertising business.
Netflix announced that all advertisements for this year’s Christmas NFL live games were sold, and that it also sold advertisements for programs such as the highly anticipated Korean drama ‘Squid Game’ Season 2.
Starting in November 2022, Netflix began offering a plan with advertising that is relatively cheaper than other plans. In the US, the ad-inclusive plan costs $6.99 per month, and the ad-free plan starts at $15.49 per month.
Meanwhile, on this day, Netflix’s stock price rose 1.75% compared to the previous trading day in the regular trading session of the New York Stock Exchange.
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