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Netflix celebrates its second anniversary since launching its advertising-based plan. It has been shown that the number of Netflix users has increased significantly since the launch of the advertising-based plan.
According to Netflix on the 13th, the current number of monthly active users (MAU) of advertising plans worldwide is 70 million. In countries where this plan is in operation, more than 50% of new subscribers are choosing the advertising plan.
In line with this, Netflix has entered into various partnerships in 12 countries where it operates advertising-based plans ahead of the release of Season 2 of ‘Squid Game’ on December 26. To commemorate the launch of Kia‘s first crossover SUV ‘New Sportage‘, Netflix signed a single title sponsorship with Kia and produced a three-part customized advertising creative.
We have also signed partnerships with FanDuel and Verizon for live events such as National Football League (NFL) Christmas Day games. FanDuel will participate as an exclusive sports betting partner before the game, and will feature a corner where the cast of Netflix’s ‘Christmas Game Day’ will appear and provide analysis and predictions in line with FanDuel’s game betting odds. Verizon plans to participate as the Netflix Christmas Kickoff sponsor as the official partner of the corner that takes place before the main game.
“Over the past two years, Netflix has entered into several successful partnerships and achieved meaningful results across product, technology and measurement capabilities,” said Amy Reinhard, president of Netflix Advertising. “This is just the beginning, and the future holds great promise for Netflix.” “There will be great expectations,” he said.
Aju Economy = Reporter Seon-Hoon Yoon [email protected]
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