“It was effective”… Netflix, ‘advertising membership’ MAU alone is 70 million

“It was effective”… Netflix, ‘Advertising Membership’ MAU alone is 70 million

[디지털데일리 채성오기자] Netflix announced on the 13th that the number of monthly active users (MAU) of advertising-type memberships around the world reached 70 million.

Previously, Netflix launched an advertising-based basic plan in 12 countries, including Korea, the United States, Canada, Australia, and Japan, in November 2022. If you choose this plan, you will have to watch advertisements within the content, but it has the advantage of being cheaper than the existing rate. In Korea, you can use Netflix’s advertising plan for 5,500 won per month, which is 2 to 3 times cheaper than ‘Standard (13,500 won per month)’ and ‘Premium (17,000 won per month)’.

A Netflix official said, “Currently, Netflix’s advertising membership MAU worldwide reaches 70 million. In countries where the plan is in operation, more than 50% of new subscribers are choosing advertising membership.”

In addition, Netflix announced that it has entered into various partnerships in 12 countries where it operates advertising-based plans ahead of the release of Season 2 of ‘Squid Game’ on December 26.

In particular, Netflix signed a single title sponsorship with ‘Kia’ to coincide with the launch of ‘New Sportage’, Kia’s first crossover SUV. While producing a three-part customized advertising creative with outstanding storytelling, we also held a pop-up event at ‘Kia Unplugged Ground’ located in Seongsu-dong, Seoul.

Netflix announced that it has partnered with ‘Fanduel’ and ‘Verizon’ for live events such as the NFL Christmas Day game, and that the inventory available within the two games has sold out. FanDuel will participate as an exclusive sports betting partner before the game and will present a corner that provides analysis and predictions in line with the game betting odds. Verizon will participate as the Netflix Christmas Kickoff Sponsor as the official partner of the corner that takes place before the main game. General advertisements from all partners will also be displayed throughout the live event.

“Over the past two years, Netflix has entered into several successful partnerships and achieved meaningful results across product, technology and measurement capabilities,” said Amy Reinhard, president of Netflix Advertising. “It will raise expectations,” he said.

Copyright ⓒ Digital Daily. Reproduction and redistribution prohibited.