Pallacanestro Trieste and MSC Crociere announce the start of a strategic partnership which represents a fundamental step for the red and white club towards ever greater internationalisation, being able to count on a highly prestigious partner, a global leader in the cruise sector.
The choice to support Pallacanestro Trieste demonstrates MSC Cruises’ desire to further root itself in the local community, promoting shared values such as excellence, passion and innovation.
The partnership with MSC Crociere will not be limited to economic support, but will translate into a series of joint initiatives aimed at promoting sport and young talents. MSC will be present on the front of the Pallacanestro Trieste match shirt starting from the match against Trapani on Sunday 17 November, on the pitchside LEDs of the PalaTrieste, on the stadium’s parquet and in numerous digital activations that will involve fans and communities.
Il president of Pallacanestro Trieste, Paul Matiasic, expressed his enthusiasm for reaching the agreement: “Welcoming MSC into the Pallacanestro Trieste family fills us with enthusiasm, gratitude and great optimism! MSC embodies the core values we aspire to every day as an organization. A partner of this caliber offers an ambitious look towards the future of our project, a future in which our values and our determination to succeed will continue to animate the work we do in every aspect of our business.”
Il General Manager Of Trieste Basketball Michael Arcieri added: “As Pallacanestro Trieste charts its future path to success on the field, in our community and in the region, having MSC as a teammate and partner on this journey is truly exciting! With their support, and that of all our partners, we will work to be a point of reference both for sporting excellence and for the impact we can have on the lives of those who live in our community.”
MSC Cruises has already demonstrated its commitment to the world of sport through top-level collaborations. His presence alongside the Trieste club will be fundamental to further raise the profile of Pallacanestro Trieste in the national sporting panorama.
“With this new partnership we enter with great enthusiasm the Pallacanestro Trieste family which has always maintained a tradition of success and strong reputation in the Italian basketball scene and beyond. In this way, MSC Crociere intends to strengthen its roots in a territory that is constantly growing in terms of tourism, bringing the Trieste community and basketball fans closer to the world of cruises. Also for summer 2025, we will leave from Trieste with 9-night itineraries to enchanting cities rich in history and charm such as Athens and Istanbul. In short, the port of Trieste represents for our Company an ideal gateway to the Eastern Mediterranean and its iconic destinations”, declared Leonardo Massa Vice President of MSC Cruises.
With this partnership, Pallacanestro Trieste and MSC Crociere are preparing to write a new chapter full of successes and satisfactions. Further updates on the initiatives that will arise from this extraordinary collaboration will be communicated soon.
MSC Cruises
Headquartered in Geneva, MSC Cruises is the world’s third largest cruise line and market leader in Italy, Europe, South America, the Middle East and southern Africa, with a strong and growing presence in North America and the Far East.
MSC Cruises’ fleet consists of 22 modern ships with three new units arriving in 2025, 2026 and 2027. The company operates in more than 100 countries worldwide, offering cruises on five continents, calling at over 300 destinations and welcoming on board more than 180 different nationalities.
MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions from its marine operations by 2050.
In the photo, the captain of Pallacanestro Trieste, Lodovico Deangelitogether with Commander Of MSC Gorgeous, Francesco Iacono.
