Pallacanestro Trieste and MSC Crociere announce a strategic partnership which includes the MSC logo on the team shirt, promoting sport, culture and support for young local talents.
Pallacanestro Trieste and MSC Crociere: a strategic partnership for the future – Ilvaporetto.com
The Trieste Basketball e MSC Cruises have signed a significant agreement which marks an important step towards the international growth of the Trieste basketball club. This alliance will not only guarantee visibility for the cruise company, but also represents a new model of collaboration between sport and business. Starting from the season 2024/2025the logo MSC it will appear on the team’s shirt, symbolizing the desire of both partners to take root and invest in the local community.
The MSC logo on the Pallacanestro Trieste shirt
The agreement just signed provides that the logo of MSC Cruises is displayed on the front of the football shirt Trieste Basketball starting from the match against Trapanischeduled for November 17. This choice aligns with the company’s marketing strategy, which aims to increase its visibility and recognition in the area. The logo will not only be visible on the shirt, but also in the pitchside LEDs PalaTrieste and on the stadium’s parquet, thus creating a prominent presence during matches.
The insertion of the brand MSC it therefore represents a fundamental aspect of this partnership. The company is preparing to implement several digital activations, in which fans and the community of Trieste may be involved in promotional activities. A series of events is also planned that will combine sport and culture, aimed at involving a wider audience and creating a strong bond with citizens.
Support for the local community and young talents
In addition to the visibility offered through the shirt, the partnership between Trieste Basketball e MSC Cruises it is not limited to simple economic support. A series of joint initiatives are planned to promote local sport and support young basketball talents. This approach aims to encourage sporting activity in the area and to discover future champions who can raise the name of the city.
MSC Cruises highlighted the importance of investing in the territory, recognizing the social value that sport has for the community. Through training programs and scholarships, the company intends to contribute to the growth of new athletes and provide opportunities for local talent.
This synergy aims to strengthen the links between the sporting and business worlds, generating a positive effect not only on the club, but also on the entire Trieste community. The inclusion of MSC Cruises as a reference partner it represents an opportunity for growth for everyone, in a context in which sport and economic development can coexist.
A message of enthusiasm from the leaders of the two organizations
The enthusiasm for this new chapter is palpable, with the president of Trieste Basketball, Paul Matiasicwhich he accepted MSC in the “family” of the club, underlining the alignment of values between the two organizations. Matiasic highlighted the trust placed in the project and the determination to exploit this opportunity to build a winning future for the Trieste Basketball.
Likewise, Leonardo MassaVice President of MSC Cruisescommented on the importance of Port of Trieste in the cruise sector and expressed appreciation for the tradition and prestige of Trieste Basketball. The company aims to use this partnership to further consolidate its presence in the region, initiating profitable synergies that can benefit both parties involved and strengthen the bond with the community.
Therefore, the collaboration between Trieste Basketball e MSC Cruises presents itself as an important growth opportunity, combining sport and business in an innovative model that could inspire other similar agreements in the future.
