Brand focus: Fursac The modern man

Brand focus: Fursac The modern man

Since his arrival at Fursac in 2021, Gauthier Borsarello has worked to write a new chapter. Passionate about work clothing and aware of the diversity of men today, he brought a touch of modernity to it while keeping what the house represented in the collective imagination since its creation in 1973: “the label of the ‘man “. The bet was won for the young creative. However, he did not pull any punches by removing, upon his arrival, the famous “De” placed in front of Fursac, whose name recalls the town where the house’s first workshops were located. Since then, Gauthier Borsarello has continued to make people talk about his label by including it on the official Paris Fashion Week calendar, by offering explosive collaborations or by creating the costumes for the Paris orchestra. His atypical career before launching into fashion, he was a double bass player, helped to give him a different perspective on the men’s wardrobe. According to him, clothing must be designed to please as many people as possible, be meaningful and durable.

Country cosy

We find at the new Fursac the codes of chic country style with, in particular, this set composed of a plaid blazer and a wide turtleneck sweater. The white jeans deliberately counterbalance the look for more style.

Fall-winter 2024-2025 collection.

Cow-boy

The western trend is asserting itself as that of the year and is arriving in men’s wardrobes. The designer follows suit with this typical cowboy shirt, sober but detailed.

Western overshirt in cotton flannel. Price: 275 euros.

Sport chic

100% wool logo scarf. Photos: SP Price: 175 euros.

Safe value

Many customers come to Fursac specifically to find the perfect suit jacket. The house remains faithful to its beginnings and offers a wide choice of tailoring with fitted cuts.

Certified wool fitted jacket. Price: 575 euros.

Rebel spirit

Gauthier Borsarello often aims to mix genres to give a unique look to his silhouettes. Here, the “classic” dandy gets a little sluggish with a scarlet tie and eye-catching sunglasses.

Fall-winter 2024-2025 collection.

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