One of the best teams cool of the entire Serie A is certainly the AsFiorentina’s next opponent in the championship. Since when i Hartono brothers they took over the club and made it the richest in Italy there have been a number of policies aimed at creating a strong and recognizable brand all over the world. The purchase of Fabregas before (now coach) and of Early then he is an example of this, as is having a legend like Thierry Henry among the club’s shareholders or having the rapper perform Gué before the match against Verona (also Como’s last victory in Serie A).
For this reason often the Sinigaglia stands were filled with great personalities from the world of sport. Zambrotta, Samuel, Cordoba, even Jamie Vardy, are just some of the many personalities from the world of football who wanted to watch a Como team match live, as did former baseball player Billy Beane. But it didn’t end there, because there were also some real ones Hollywood starcome Kate Beckinsale, Hugh Grant ed Andrew Garfield. A park of ‘VIP’ fans, therefore, highly respectable, which opened a theme: In a football that increasingly wants to open up to the world, are marketing operations ‘on the pitch’ more important or those that concern ‘off the pitch’ aspects?
