Movistar will continue to be the official sponsor of Unicaja, a determined support that has already lasted ten seasons, and that includes both the men’s and women’s first teams, as well as the youth team.
Movistar renews its support with the Malaga basketball club, with which it shares the same values of talent, effort and innovation. This collaboration will allow us to continue creating exclusive experiences for customers and basketball fans through social networks, contests and different initiatives in digital environments during Endesa League and Basketball Champions League matches.
At the renewal ceremony were Antonio Jesús López Nieto, president of Unicaja Baloncesto, and Joaquín Segovia, director of the Southern Territory of Telefónica Spain, accompanied by David Kravish, Unicaja player, and Bridget Herlihy, Unicaja Mijas player.
On a sporting level, the 2023-24 season was a great season for the men’s team, champion of the Basketball Champions League, third place in the Endesa League, in addition to obtaining runners-up in the Endesa Super Cup. Furthermore, at the start of the 2024-25 season, it has stood out by winning the FIBA Intercontinental Cup and Endesa Super Cup titles and is currently in first place in the Endesa League standings. For its part, the women’s team has managed to maintain its presence in the Women’s Challenge League, the second category of national competitions.
Antonio Jesús López Nieto, president of Unicaja Baloncesto, states: “For Unicaja Baloncesto, being able to say that we have been linked to Movistar for a decade is something that fills us with joy. Having sponsorships from companies that are references for society, the Centenary that Telefónica celebrates this year shows it, is a sign that we are on the right path. Both entities share values to develop our work and we always do it keeping in mind the commitment to our society. A clear example is that Movistar supports us in both the men’s and women’s teams and in the youth team. “We have been together for ten years and I hope we continue to enjoy basketball and share projects for many more.”
For his part, Joaquín Segovia, director of the Southern Territory of Telefónica Spain, highlighted: “At Telefónica we are very proud to, coinciding with our Centennial, renew our agreement with Unicaja Baloncesto for the tenth consecutive year. It is a collaboration based on shared principles and values: teamwork, tireless dedication and a passion for achieving excellence. In this decade, we have lived unforgettable moments together, we have celebrated victories and also overcome challenges. “We feel committed to Málaga and to the development of this club in all its categories, from the youth team to the first teams.”
The renewal event took place at La Farola Vuela, the startup acceleration hub promoted by the Junta de Andalucía, Telefónica and Promálaga, belonging to the Andalucía Open Future entrepreneurship initiative. This space burst into the Malaga business ecosystem in 2015 and since then more than 160 technology-based startups have passed through this hub. Its acceleration program includes a period of four months, extendable to another four months through a methodology that provides personalized mentoring, training, visibility and networking tools.
