Jumeirah celebrates the 25th anniversary of Jumeirah Burj Al Arab on December 1st. Since its opening in 1999, the hotel has redefined luxury hospitality in the Emirates, the dhow sail-shaped building becoming a globally recognized symbol in the tourism sector.
Jumeirah Burj Al Arab’s 25th anniversary is a defining moment for the brand. Following the launch of a new visual identity earlier this year, Jumeirah continues to look to the future with a focus on sustainable growth, both regionally and internationally in gateway cities and resort destinations. In line with this growth strategy, Jumeirah recently announced new properties including Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab in the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland.
Commenting on the anniversary, Thomas Meier, Chief Operating Officer and Interim Chief Executive Officer, said: “As we celebrate 25 years since the opening of the iconic Jumeirah Burj Al Arab, we reflect on our heritage of luxury hospitality excellence, inspired by the warmth and generosity of the Arab people Culture is inspired. This tradition of inviting travelers to linger and engage in cultural exchange is at the heart of our vision: to create not only beautiful destinations, but also places that connect the world. As we continue to expand internationally, we will approach the future with the same pioneering spirit that has redefined the industry. Our properties will continue to be a global majlis, providing the purposeful and unique opportunities for cultural connection that Jumeirah is known for.”
For 25 years, the Burj Al Arab has been attracting attention with events and impressive stunts. Adrenaline addicts have used the hotel’s helipad as a jumping off point for some of their most incredible feats. The helipad has also been the scene of numerous encounters between sports legends, from the tennis match in the clouds between Andre Agassi and Roger Federer in 2005 to the high-altitude fight between Anthony Joshua and Seb Eubank in 2017. In recent years, the helipad has been the stage cultural highlights such as David Guetta’s DJ set in 2021 as part of his United at Homeseries to benefit UNICEF and Dubai Cares. The Skyview Bar also once served the most expensive cocktail in the world at the time, the so-called 27,321 (inspired by the bar’s location on the 27th floor, 321 meters high), which cost AED 27,321.
