The growing value of the Green Bay Packers
The Green Bay Packers, a historic NFL team, have recently seen a notable increase in their value, reaching $5.6 billion. This represents a 22% increase from the previous year, according to Forbes’ annual report on sports franchises. With this result, the Packers are positioned twentieth in the global rankings, gaining eleven positions compared to 2022.
Comparison with other franchises
Even though the Packers haven’t won a Super Bowl in several years, their value continues to grow. At the top of the ranking are the Dallas Cowboys, with an impressive value of 10.1 billion dollars, which exceeds the GDP of 33 nations. This marks the ninth consecutive year the Cowboys have held the top spot.
Among other prominent franchises, Real Madrid stands out as the most valuable soccer team, sharing twelfth place with the Philadelphia Eagles, both valued at $6.6 billion.
The situation of the NFC North teams
Within the NFC North, the Chicago Bears rank fifteenth with a value of $6.4 billion, while the Minnesota Vikings and Detroit Lions follow in thirty-third and forty-ninth place respectively. The Vikings are valued at $5.05 billion, while the Lions are not among the top fifty franchises, with a value of $4.15 billion. This scenario highlights the competitiveness of the market and the importance of the Packers brand in the current sporting context.
The revenue and future of the Packers
For the 2023-24 season, the Packers reported total revenue of $654.1 million, with an operating profit of $60 million. The team has a debt-to-value ratio of 2%, a figure that reflects solid financial management. Forbes also pointed out that while NBA team values are growing rapidly, the NFL continues to dominate the sports landscape, accounting for 29 of the 50 most valuable franchises. The NBA’s new television deals, worth $76 billion over eleven years, and the NFL’s media rights package, which will guarantee approximately $125.5 billion until 2033, are signs of a continually evolving market.
