The time for chatter, as we said, is largely over. However, the problem never begins and this is what worries us most of all. Premise: I have no doubt whatsoever about Gerry Cardinale the businessman, his solvency and his prestige. On the other hand, in other fields and in other investments, the facts have spoken for him and it would be ungenerous to question them. The theme, however, is that one does not live on memories, nor on income, nor on credit: the doubt that this time Gerry Cardinale has completely made the wrong investment is legitimate and very current. The problem is primarily cultural: Red Bird has objectively thrown itself into a field that does not belong to it and about which it knows nothing. Here it is not Hollywood, but Milanello. Imagine that Silvio Berlusconi, the first entrepreneur in the history of Italy, had decided to invest in American baseball, for prestige and business, without even knowing the rules: failure would have been guaranteed, due to a fairly evident cultural rejection. Not only that: Cardinale bought the second club in the history of football to win the Champions League, not a small club to grow. An enormous responsibility towards a people, the Rossoneri, who have always been used to it well. And be careful: the results, the field, at this moment, truly represent the smallest and most solvable – in theory – of the problems. Milan and the Milan supporters lack a point man, a person who constantly demonstrates that he cares about the situation: we were told that Cardinale preferred not to come to Milan for the 125th out of “modesty” and discretion, but the other side of this medal, in the Italian mentality, is indifference. It is not enough and will never be enough Ibrahimovic, who between offside exits and sudden absences has lost any type of credit gained on the pitch in just a few months. Furlani and Moncada are not enough, who have been thrown to the fans as culprits, but who are working with consistency and tenacity, given that the economic part is flying (Furlani) and that of player trading is giving medium-high results (for Moncada some flop, but also and above all Reijnders, Pulisic and company). And above all, they are the children of a huge misunderstanding: they are an expression of Elliott, not of Red Bird. Milan lacks a President, because Paolo Scaroni is a businessman, but he is not universally recognized as a titanium AC Milan player (he was president of Vicenza…) nor a football politician of importance. Milan lacks a bit of humanity and humility, because you can be wonderful visionaries of sport business, but if this is the way of (not) communicating and (not) dealing with moments of crisis, then they are painful. Milan lacks a property with a heart. Because if you put everything into the business, then you must immediately bear the fruits: the stadium, which has not been seen and there is the risk that it will never be seen (of course, not with Cardinale’s fault) and “trophies, trophies, trophies ”. Sometimes things don’t go as they should even in everyone’s good faith and love affairs don’t take off if they start badly. The time for the last appeal has already largely expired: if Cardinale wants to reverse the trend, he doesn’t even have a month. Otherwise, for everyone’s sake, he would do well to look for another solution. After all, even finally finding a – real – ambitious owner would be a great gift for which the Rossoneri people would be grateful. And an elegant exit strategy to emerge victorious at least economically.
