Soudal Quick-Step Unveils New Jersey with a Musical Twist
Soudal Quick-Step has once again captivated cycling fans online with a creative jersey reveal. This time, the spotlight shines on Mikel Landa, who follows in the footsteps of Julian Alaphilippe in showcasing the team’s iconic colors.
Last year, alaphilippe’s playful rendition of Céline Dion’s “it’s All coming Back to Me Now” went viral, setting a high bar for future jersey presentations. With Alaphilippe’s departure to Tudor Pro Cycling Team and Remco Evenepoel recovering from a training accident,Landa stepped up to the plate.
The video cleverly builds suspense, starting with a cyclist playing the same song on an accordion before revealing Landa at the end.This isn’t Landa’s first foray into musical entertainment. during the 2020 lockdown, he charmed fans with his accordion rendition of “Despacito,” showcasing his musical talents honed through piano lessons and his Basque trikitixa playing.
Landa’s charisma and online presence have proven to be valuable assets for Soudal Quick-Step’s marketing efforts. His musical performance adds a unique and engaging element to the jersey reveal, generating buzz and excitement among cycling enthusiasts.This innovative approach to jersey presentations highlights Soudal Quick-Step’s commitment to connecting with fans in creative and memorable ways.As the team gears up for the upcoming season, their ability to leverage social media and embrace unconventional marketing strategies will undoubtedly contribute to their continued success.
From accordion to Asphalt: A Chat with Cycling Star Mikel landa
Welcome back,cycling fans,to another exciting edition of “Inside the Peloton”! Today,we have a very special guest,the one and only Mikel Landa,fresh off his stellar jersey reveal for Soudal Speedy-Step. Mikel, thanks for joining us!
Mikel: It’s a pleasure to be here. I’m always happy to chat about cycling and, well, maybe a little bit of music too!
Moderator: Let’s talk about that jersey reveal. While Julian Alaphilippe set the bar high last year with his Céline Dion serenade, your accordion rendition of “It’s all Coming Back to Me Now” was both unexpected and brilliant. What sparked this musical approach?
Mikel: [laughs] Well, Julian certainly left some big shoes to fill! We wanted to keep things fun and engaging for the fans, and I’ve always considered myself a bit of a joker. Plus, during lockdown, I dusted off my accordion and started sharing some musical moments online. It seemed like a natural fit to incorporate that into the reveal.
Moderator: It definitely paid off! The video has been making waves online, and people seem to be loving your musical talents. do you think there’s a connection between your musical side and your cycling success?
Mikel: Perhaps! Music and cycling both require discipline, rhythm, and a certain level of passion. They challenge you to push boundaries and strive for excellence, whether it’s hitting a high note or conquering a challenging climb.
Moderator: I can see the parallels. You mentioned music helped you connect with fans during lockdown. What do you think is the role of social media and creative content in today’s cycling world?
Mikel: I think it’s crucial. It allows us to connect with fans on a more personal level,share a glimpse into our lives beyond the races,and build a stronger sense of community.
Moderator: absolutely. And Soudal Quick-Step has always been at the forefront of using creative marketing strategies.
now, let’s shift gears a little. Alaphilippe’s exit and Evenepoel’s recovery pave the way for you to take on a larger leadership role within the team. How do you see your role evolving in the coming season?
Mikel: It’s a big responsibility, but I’m excited for the challenge. We have a strong team, and I’m confident we can achieve great things together. My focus will be on contributing to the team’s success and, of course, trying to get my hands on a few more victories myself.
Moderator:
High hopes for the season!
Mikel, let’s get the fans involved. What message do you have for your supporters?
Mikel: thank you for your amazing support! Your cheers and encouragement mean the world to us. We’re going to give it our all this season, and we hope you’ll be there every step of the way.
Moderator:
Well said, Mikel! This has been a fantastic conversation.
Before we wrap up, we want to know your thoughts!
Readers, do you think Mikel’s musical approach is a hit? Let us know your opinion in the comments below.
And remember to follow Mikel on social media to stay updated on his journey this season!
Thanks for tuning in to “Inside the Peloton”! We’ll see you next time.
