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Ranked 41st globally and fresh off a victory in Auckland earlier this month,the French tennis star achieved a significant milestone on Saturday,January 18,by defeating American Taylor Fritz (4th). This marked his first Grand Slam win against a top 5 player since 2008. Having recently claimed the title at the oldest tournament on the main circuit in New Zealand, the 38-year-old Parisian extended his winning streak in Melbourne with a hard-fought 3-6, 7-5, 7-6 (7/1), 6-4 triumph.
Since the introduction of 128-player draws in Melbourne in 1988, only Roger Federer, a 20-time Grand Slam champion, has reached the round of 16 at an older age than Monfils.
monfils demonstrated his enduring skill with powerful serves and precise drop shots, ultimately wearing down Fritz in a grueling match that lasted over three hours. “With a bit of luck, I’ve made it to the second week of the Australian Open,” he remarked to a crowd that largely cheered him on. During a press conference, he emphasized his passion for “competing in these high-stakes matches against top players on grand stages.”
Fritz, on the other hand, expressed a sense of resignation. “Losing in the third round is disappointing, but I won’t lose sleep over it. He played an incredible match,” the American conceded. “He returned everything, leaving me with few options,” he added.
French Duo Advances to the Round of 16
Monfils, a seasoned veteran, ended a streak of 12 consecutive Grand slam losses against top 5 players, with his last victory dating back to 2008 against Spain’s David Ferrer in the Roland Garros quarterfinals. He now joins his compatriot Ugo Humbert (14th) in the Australian open’s round of 16, who advanced on Friday after arthur Fils (21st) withdrew due to a foot injury.
Meanwhile, Corentin Moutet (69th) was outplayed in three sets by young American learner Tien (121st at 19 years old), who secured a 7-6 (12/10), 6-3, 6-3 victory. Tien had previously stunned world number 5, Daniil Medvedev, in the earlier round.
With Benjamin Bonzi’s defeat in the third round on Friday,two French players will now compete in the round of 16.
The “keyword not provided” issue in Google Analytics has been a longstanding challenge for SEO professionals as it was introduced nearly a decade ago. This issue occurs when Google encrypts search queries for users who are logged into their accounts, effectively hiding the exact keywords that brought users to a website. Rather of displaying the keywords, Google Analytics labels this data as “(not provided).”
This encryption was implemented as part of Google’s efforts to enhance user privacy and security, but it has created difficulties for marketers and SEO managers in optimizing their pages and organic search campaigns. Without access to specific keywords, it becomes harder to understand user intent and refine content strategies.
Why This Happens
The primary reason for “keyword not provided” is the SSL (Secure Sockets Layer) encryption that Google uses for logged-in users[[1]]. this encryption prevents the keyword data from being passed to Google Analytics, leaving marketers with incomplete insights into their organic search traffic.
Workarounds and Solutions
While “keyword not provided” cannot be entirely eliminated, there are ways to gather similar data and mitigate its impact:
- Google Search Console (GSC):
GSC provides insights into the keywords driving traffic to your site, tho it lacks the integration with other metrics available in Google Analytics. It’s a valuable tool for understanding keyword performance and identifying opportunities for optimization[[3]].
- Advanced Analytics Techniques:
Some tools and methods, like combining GSC data with GA4 or using third-party platforms, can help unlock or approximate keyword data. For example, certain scripts and custom tracking setups can provide partial keyword insights[[2]].
- Focus on Other Metrics:
While exact keywords are unavailable, you can still analyze landing pages, user behavior, and other SEO metrics to gauge the effectiveness of your content and campaigns.
while “keyword not provided” remains a limitation in Google Analytics, combining tools like Google Search Console with advanced techniques can help marketers reclaim some of the lost keyword data. these approaches allow for continued optimization and understanding of organic search performance[[3]].
