traders fear a dead city

traders fear a dead city

Par Isabelle Lawson Published on Nov 5, 2024 at 7:19 p.m. See my news Follow L’Impartial Almost a year after the judicial liquidation of Holophane, it is Europhane’s turn to bring down the curtain, leaving 85 employees in the lurch. An announcement which surprised more than one and which will not be without repercussions on […]

Customers don’t want customization, they demand it!

Customers don’t want customization, they demand it!

Most newsletters are generic, that is, they are aimed at everyone without interesting anyone about anything. (Photo: Maxim Ilyahov for Unsplash) GUEST BLOG. The subject of personalization is not new. Mark Morin and I published a book on this topic in 2010. According to a recent study by the group McKinsey, it seems that customization […]