Customers don’t want customization, they demand it!

Customers don’t want customization, they demand it!

Most newsletters are generic, that is, they are aimed at everyone without interesting anyone about anything. (Photo: Maxim Ilyahov for Unsplash) GUEST BLOG. The subject of personalization is not new. Mark Morin and I published a book on this topic in 2010. According to a recent study by the group McKinsey, it seems that customization […]

Hottest EuroLeague voting – Basketball Sports News

Hottest EuroLeague voting – Basketball Sports News

In the voting, in which 13 clubs, including Turkish teams Anadolu Efes and Fenerbahçe Beko, participated, the decision “Do not count the matches played with Russian teams” was a decision in favor of Anadolu Efes, while it was against Fenerbahçe Beko. TWO OPTIONS ON THE TABLE Two options were on the table in the voting, […]