Customers don’t want customization, they demand it!
Most newsletters are generic, that is, they are aimed at everyone without interesting anyone about anything. (Photo: Maxim Ilyahov for Unsplash) GUEST BLOG. The subject of personalization is not new. Mark Morin and I published a book on this topic in 2010. According to a recent study by the group McKinsey, it seems that customization […]