“Shaping a Global Smash: Thomas Lund on BWF’s Vision, Digital Evolution, and Expanding Badminton’s Global Appeal”
In the fast-evolving landscape of global sports, the Badminton World Federation (BWF) stands out for its commitment to growing the sport and creating a deeper connection between fans and athletes. At the helm of this transformative journey is Thomas Lund, Secretary General of the BWF, who has been instrumental in shaping the organization’s vision. In […]